Learning how to sell jewelry online successfully is about following what has already been tested, being innovative and measuring your results. Start with the tried and true and then add your own creativity to the mix. See what works and build on that.
Over time I will cover how to sell jewelry online with various articles that address the ways in which you can make your website succeed. If you are just starting a jewelry business you may want to get your jewelry onto a marketplace site that already has a built in audience such as Etsy.
There are two main components to having a successful website:
Converting Visitors Into Customers
So, let's get started with a breakdown on all the various aspects of creating jewelry websites that get the traffic and convert. Below are links to the articles. I will be adding to the articles gradually so if you cannot click on one of the links it is because I am still working on the article : )
When planning a website I love to get out a nice big notebook and plan my site visually.
Think of your website blueprint as an illustrated book with a variety of chapters. Your navigation bar will be your chapter headings and each page will contain quality content and fabulous images. You may even have sections within your chapters.
Having sketches and notes of how you want your site to look and operate will help you greatly. Doing this will teach you how to sell jewelry online by having a visual outline before you start. You will find that being able to refer to your paper blueprint, while you are building your site, will make the process much easier.
Please check back again as I add to this page and feel free to email me with questions or ideas. I would love to hear from you!