Using Facebook for Business
5 Tips for Better Facebook Post Engagement
1) Killer Photos - This is the number one tip for how to sell jewelry online whether you are using Facebook for business, you are listing on Etsy or your website. You are a creative person and you are selling a creative product. First impressions are all about the visual and that means having excellent photos.
Your photos should say "come hither" and energetically draw people to your product. Their mouths should water and they should be triggered emotionally to buy. Here are the "I need this" essential triggers in taking photos that will sell visitors on your product:
- Start with a great product
- Get a sharp focus
- Have excellent lighting... as in plenty
- Take multiple shots from different angles
- Use creative backgrounds
- Have great colour
- Make sure not to have any harsh sunlight
- Make sure not to have harsh shadows
- Use natural light when possible
- Create movement in your photos
- Have a great composition
- Tell a story
If you do not know how to achieve these, search Etsy sellers who are successful and analyze their photos. See how the earrings do not lay dead on and flat on a table and necklace chains are not all boring and straight. Make the chains fade off into the distance with some movement. Show the earrings poised next to each other and take the shot on an angle.
Take your photos outdoors, if you can, away from direct sunlight. Get yourself a light box and light reflector or make one. Take many shots, from many angles and then edit, edit... edit! Crop your photos, add light, sharpen them and punch some contrast into them.
There are lots of free or inexpensive photo editing programs that you can use. Don't have Photoshop? You don't need to spend hundreds of dollars on the full deal. I use Photoshop Elements and it only costs about a hundred dollars. It is all you really need.
2) Be Conversational - Be friendly, informative and conversational. Don't talk at people or sound like you are pushing products. Share a bit about yourself, your work and what you love. Share your new products and your accomplishments, but also share quotes that you love or a little humour. Share things of value to others.
3) Ask a Question - Don't be afraid to ask a question to get people engaging on your page. Using Facebook for business does not mean presenting a staunch company image. Remember this is all about sociability and that is what you want to be... sociable. Take an interest in asking for opinions on colours or ask people to share their thoughts on a quote.
Once you have asked the question don't forget to respond when someone answers. If you are just building your fan base and you are worried that no one will answer a question, have a standby... a friend who will make a comment. That should get the ball rolling.
4) Include a Link - Make sure to include a link to your Etsy sellers product page, your website, a sign up page or an event. Make it clear and actionable by saying "see it here:" or "click on the link."
5) Be Prompt - When visitors and fans post comments on your page respond promptly. Be warm and friendly and express gratitude when they throw you a compliment. Show them that you are available, friendly and that your page is an inviting place to interact. Being right on top of things ensures a strong and positive brand message. People associate promptness with reliability and good customer service.
Now that we have covered some easy tactics for engaging your audience let's look at set up. Using Facebook for business is very different than your personal Facebook profile. It is imperative that you fill out and complete all the forms and sections on your business page.
Make sure to write up a good description and include your website URL. You would be surprised how many people do not fill out the company information or the link to their website. You can also include a few relevant keywords in your about section to help people to find your page.
Once you are up and running, get your friends and customers to like your page.
There are a few ways you can garner more likes and you can do this for as little as five to ten dollars a day. Start an advertising campaign and don't worry about spending too much. Facebook makes it super easy for you to stop your ad or change your ad at any time while your ad is running. If after you have spent two dollars you change your mind... poof! you can stop the ad.
Here are the two basic ad types you want to look at when you start using Facebook for business:
- Page promotion for page likes
- Post engagement ad
Promoting your page will grow your likes quickly and a page post engagement ad will promote your post, a link to your products or sign up page and bring in some page likes as well.
If you feel put off by paying for page likes look at it this way: You are going to select a target audience that matches your product style and your brand.
People are not being bought. You are only paying to advertise to your target market and people do not click like unless they see something they like.
How is that any different then paying for postcard or flyer distribution to targeted neighbourhoods? I will tell you how it is different. It is a whole lot better. When you send out flyers, even to preferred neighbourhoods, you don't know who lives in the houses. Do they like vintage? Are they male or female? How old are they? Do they buy jewelry?
When using Facebook for business you get to choose the specifics on your ads. You can even target people who like other jewelry pages that are similar to yours. You can target people by location, gender, age and interests. The possibilities are too, too exciting to contain within my little using Facebook for business article.
What's more is that you will not pay for the waste of flyer printing costs or the hefty delivery fees. Right now people are so miffed that Facebook is selling advertising instead of promoting their pages for free that they cannot see the forest for the trees.
There is no other advertising platform, not radio, not television or newspapers where you can economically reach a highly targeted audience for so little and change your campaign on a dime with up to the minute analytics.
So without further ado, here are six simple Facebook advertising tips: