As an example, I want to share how a simple ad in a Lowe's flyer captured my attention and had me analyzing why the photo had such impact. If I could show you the image I would.
The ad is a simple photo for a flooring company with a close shot of nicely dressed up bed with a side table. Very simple, but what was so neat is that they used a pair of high healed sandals next to the night stand as a prop. The shoes look as though they had just been slipped off next to the bed.
The lighting in the room suggests that it is a bright and sunny day. There are fresh flowers on the night stand and a large sea coral, again suggesting summertime.
Now, I know that not everyone will have the same response as I did to the ad, but this is an example of the kind of effect you can have when you put a little thought into the feeling of your photos.
The first thing I thought of when I looked at the ad was summertime and vacationing. Why? because apart from the sunlight and the natural props on the night stand, the sandals looked like high-end shoes that would be worn for a special occasion such as dinner at a resort hotel. The sandals spoke of elegance and someone who is up to date on the latest fashion trends.
There is no doubt that the photo created a lot of desire both for the styling of the room and the lifestyle that accompanied it. This is the kind of impact and power your photos can have. Now we are not talking head-on shots for catalogs, we are speaking of pure emotion, lust, love and desire.
Get a little of that into your product photography and you will be learning how to photograph jewelry that entices visitors to want more.
Use these three style tips on how to photograph jewelry each time you create new designs or a new collection and you will be ready to promote your work in a way that meets all of your goals!
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