Creating an “Experience” - In the spirit of unconventional, now is the time to get inventive about how you want to show up for your potential buyers. Even when people are back out-and-about, they will still turn to the internet for their buying needs more than ever before. In part because of the rolling isolation periods we are likely to face, but also because it will feel safer to limit outings even when all seems well.
Keep in mind the huge influx of newbie online shoppers who were once reluctant to enter credit card information online. Now that they are more comfortable with the process, they will continue to explore this newfound option.
With the huge increase of websites popping up in the coming months, having a plan up your sleeve for creating a superb online experience will help solidify your following. There are plenty of ways you can please and entertain with a little imagination. If humor is your shining star, use it! Your potential customers could use a little levity just about now.
Think of how you can use video, a weekly email that offers more than just products, or extended services to augment your physical products. The sky’s the limit when it comes to creating a unique user experience that makes people feel their needs are being met.
Whether it’s a humorous weekly video you share on Instagram, or YouTube, or it’s a heartfelt weekly email that includes links to uplifting resources, music, or videos, give your audience something to warm their hearts. Just show up regularly with your heart and soon you’ll see that you have loyal fans, turned loyal customers.