To sell jewelry online you need to get crafty and find ways to draw in the traffic. Find out what they want and give it to them. I am not telling you to sell dolphin rings if the thought of dolphin jewelry makes you cringe. Start with what you want to sell and find out what keywords are highest in demand and lowest in supply for each item.
You may not win on every item you want to list on your site, but that doesn't mean you have to stop selling the items with less meaty keywords. It just means that you maximize on your high demand items by using high demand or high potential keywords and get that traffic to your site. Once the traffic is there you can use your charm and fabulous photos to show them other items too : )
TWO - Image Labelling Trick - As we already covered, when you sell jewelry online it is not logical to use plural keywords in your product title. If you are showing a crystal necklace you are not going to put "crystal necklaces" as your title for a single necklace. You can, however, label the image that you are uploading as "crystal necklaces." Experiment with a few images if you know that the plural keywords will attract more traffic.
THREE - Product Description Trick - Here is another area where you can squeeze in your plural keywords. At the end of your product descriptions you can write "see more crystal necklaces" and make it a link that will take the visitor back to the main crystal necklaces page.
Not only will this link make your site function better, it will also make your website keyword rich with the right jewelry keywords.
It takes some innovative thinking to sell jewelry online effectively. There are millions of websites out there selling jewelry. You have the unique advantage of getting your website to stand out by understanding the importance of keywords and implementing some clever strategies.
A word of warning though, do not assume that because your research shows plurals to work well for one type of necklace that it will work just as well for another. For example "butterfly necklaces" may be a great keyword, but "Black Onyx necklaces" is abysmal. Research shows that there is a general trend to how the consumer thinks when searching online.
What makes one person key in "butterfly ring" while another searches "butterfly rings?" If I where searching for a butterfly ring that is exactly what I would type in. If I where searching for a white dress I probably would key in "white dresses" even though I know that "white dress" will also bring in multiple results.
It's a bit weird, but the mind is funny that way. Just figure out what they are thinking when they search and deliver on that. While jewelry keywords are not the only way to get traffic to your website, they are a highly effective tool and they are free!
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