Let’s Put it in Perspective - Sure, I get it. If you are already ringing in the sales, you might be mad because you’ve got a system that works and you don’t want to hand over a bigger slice. And if you’re struggling, you resent the fact that you’re already challenged to make ends meet and now you’re going to be paying more.
But let’s look at it in perspective. Etsy is not going to take 12 to 15 percent of your overall sales. Etsy estimates that only about 10 percent of your sales will result from offline ads. This means, in reality, you will only pay the Etsy advertising fee on a small portion of your sales and they will likely be sales you wouldn’t have otherwise seen.
Secondly, you really can’t factor in credit card processing fees into the "whole-cut" equation. For the most part, you will likely pay around three percent through any payment gateway on your own website. Even if you use a payment processing provider that offers better rates, generally you’ll pay a larger monthly fee for that service, in addition to your percentage rate.
Lastly, you pay nothing. Nada. Zilch. That’s zero, if you don’t make a sale through offline ads. And if you’re paying nothing, you have to be asking yourself “why are my ads being served, yet people aren’t clicking on, or buying my products?”
Hello!... that’s a pile of valuable information in itself (we’ll get to that one later).