Selling handmade jewelry to stores can be a great way to supplement your jewelry sales income or it can even become your main source of income. There are many advantages to selling wholesale or on consignment.
Although there are differing points of view on wholesale versus consignment, usually these views are solely based on personal experiences, either negative or positive.
I will do my best to give you an objective perspective based on, not only my personal experience, but also on the experiences of my fellow crafters and friends in the jewelry business.
I have sold my jewelry to many stores throughout the years, both on consignment and wholesale. I have had some good and not so good experiences with both.
When selling to stores there are important factors to consider regarding creating a successful wholesale business. It is also of prime importance to learn how to protect yourself when consigning.
Over the next little while I will be covering the different aspects of selling to stores and I'll include those topics in the links below:
NEW BOOK: Wholesale for Artists and Makers - How to Make a Living Selling Your Handmade products to Stores... Join the NEW ERA of Wholesale in 2021!
Faire Wholesale... How You can Benefit as a Brand on this Bustling Platform
Learn the many benefits of selling on the Faire wholesale platform and grow your business with retail stores.
Steps to Build a Website... Wholesaling your handmade products
Learn the 10 must-have elements to include in your wholesale website and whether you should mix retail with wholesale on the same website.
Is wholesale right for you? Find out how it compares to selling retail.
5 Cold Calling Tips for Selling Your Handmade Products to Stores
Thinking of selling your collection Wholesale? Learn these five tips for making cold calls.
5 Ways to Sell Handmade Jewelry to Stores
Learn the five most effective strategies for getting your handmade jewelry into stores with this shortlist read.
10 Mistakes to Avoid in Your Handmade Business
Discover the top ten mistakes handmade business owners make and how you can avoid them. Read this top ten countdown list, from the 10th most important to the #1 mistake that kills the chance of business success!
Learn how to set wholesale prices using a formula and your good judgment. Learn why using the industry standard will make selling easier for you and keep your customers happy.
Why Underpricing is Hurting Your Business
Find out why pricing too low actually repels your ideal customer and sabotages sales success.
Should You Offer Credit Terms to Stores
Should you offer terms to your wholesale customers and...if so, when and how should you do so?
Learn the importance of setting minimums for wholesale orders and how to decide what the minimum should be.
Keeping Track of Inventory, Invoicing and Supplies
Read my crafting software review and why you should be automating your pricing and supply calculations. Learn how you will benefit from using a well-designed software for invoicing and more.
Selling Handmade Jewelry on Consignment
Learn how to sell your jewelry on consignment, the benefits of doing so and how you should protect yourself and your jewelry.
Getting More Consignment Contracts with Custom Displays
Did you know that it is to your advantage to offer displays when you are selling on consignment? Learn how and why you should.
Your Customers' Best Interest (coming soon)
Your customer's best interest is your best interest. Learn all about making recommendations, assessing your customer's needs and their store, keeping a customer profile and offering guarantees.
Promotions and Rewards (coming soon)
Keep your customers happy with special promotions and incentives. Find out when to offer extras and how small gestures create loyalty and confidence in your product and you!
Building a thriving wholesale business selling handmade jewelry is all about good products, good prices and good relationships. It is an exciting feeling when you get that first wholesale order and even better when that customer comes back for more!
By implementing all the steps towards meeting new customers and staying in the forefront with new designs, you can create a steady stream of income while establishing your presence in the marketplace.
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