Registration Page - One of the most important steps
to build a website that will grow your wholesale business is being able to
capture those leads with a proper registration page. Before giving access to
potential buyers, you’ll want to create a sign-up page with a form that is
designed to take all the buyer’s information on auto pilot.
Having a self-serve registration form will allow
you to collect all your buyer’s pertinent information such as name, store name,
store address, email, phone number and any other information you require before
giving them access to your wholesale pricing. Your wholesale registration form
can be created using email service providers such as Mailerlite or Mailchimp which
will allow you to embed a signup form right on your website as well as create
an automated confirmation email that will deliver the access code to
subscribers who complete your registration form.
Once you have subscribers, you can include them in
your email marketing campaigns or even set up a couple of automated emails that
will go out to new subscribers following the initial sign up. For example, the
first email, which includes the access code, could be followed by a welcome
email that includes a short get-to-know-you video that tells prospective buyers
about your brand.
From there, you can schedule your marketing
efforts to send out emails for new product releases, promotions and event
invites for upcoming trade shows. Of all the steps to build a website for
wholesale, this is right at the top because you need to capture those contacts
so you can nurture leads.