Your Own Website - Depending on how much time and money you’re willing to spend, having a wholesale website is always a good investment in the long run. There are various ways to consider representing your collection on your own site.
Using a standard website builder, you can either create a password protected area for your wholesale customers, or you can simply offer a fifty percent discount code to qualified wholesale buyers.
The trouble with mixing retail with wholesale is that you must list the same items for both if you want to offer the wholesale discount across the board. This means that you won’t have room to retail some items that you don’t necessarily wholesale.
Secondly, using password protected pages can be confusing for wholesale customers unless you have a way of hiding your retail navigation menu. Some website builders will offer that ability, some won’t. You also have the option of hiring someone to custom design a website, finances permitting.
As a solution, you may find it easier to simply have a separate website to sell handmade jewelry to stores. I have found having a site exclusively for wholesale clients to be preferable to combining retail and wholesale in one place. It gives the freedom to create a different experience for each intended audience, while maintaining a clear focus.
I have included a link for you at the bottom of this article for the website builder I have used since 2008. Please note, I am an affiliate for this website builder, which means that I receive a commission should you decide this is the right platform for your needs. I stand behind this recommendation 100% and I won't recommend a product that I personally haven't used. I love my website builder so much that I've stayed with the platform for 12 years and continue to do so.
The following are a couple of screenshots of both my retail and wholesale websites. What I love about this platform is that, for a nominal fee, you can have your retail site duplicated to get your wholesale site up-and-running. Then all you have to do is go in and tweak copy and pricing. It will save you loads of time.
Creating a wholesale website is a great way to sell handmade jewelry to stores, but there is a reason it’s not number one on the list. You'll need traffic! Not just any traffic, but very targeted traffic and for that we need to look at ways to make contact with prospective buyers.
Having said that, in today's socioeconomic climate, creating your own website is a long-term strategy that can't be ignored. As you build out your client connections, you will be glad to have somewhere to send prospective buyers without having to pay out a percentage of your sales.
Your own independent online space, where you can sell handmade jewelry to stores, puts you in control of how and when you reach buyers, making this strategy a wise investment for your business. While you won't see immediate cash flow via your wholesale website, in times like these, building a dedicated wholesale site will mean that you are seriously good-to-go when the economy ramps up again.
This leads us to the number one way to sell handmade jewelry to stores.