Seller Incentives - Brands too get some pretty great incentives, starting with increased exposure for the first couple of weeks on the platform and rewards for bringing store contacts and other makers on board. Perhaps one of the most overlooked advantage for sellers is actually all the incentives given to retailers. Sellers sometimes fail to recognize that the Faire wholesale perks for retailers ensure that the site continually sees increased traffic from new stores joining.
On this point, I can’t stress enough how short-sighted attitudes keep sellers from making the most of a good thing. While some feel that retailers get more from the offers than the wholesale brands do, I beg to differ. In wholesale, store success is your success as a seller. When we support the success of retailers, we all reap the rewards because, after all, they’re at the top of the chain! Yes, as artists, makers and entrepreneurs, we provide goods to be sold, but there will be no providing if the retail industry isn’t flourishing. It’s all a continuous circle.
While free returns may only seem to benefit store owners, in reality, it also serves as a marker for maintaining both quality and success-driven products within the marketplace. Arguably, free returns can sometimes invite one to purchase without the need to be wisely selective, however, this type of offer typically results in increased spending and a willingness to try new things. When buying restrictions are placed, the opposite usually occurs and buyers are more reluctant to spend or take risks.
Time and again, it has been proven that offering an iron-clad guarantee, with no risk involved, encourages spending and results in less overall dissatisfaction. And, in terms of quality over quantity, the free returns feature raises the bar when it comes to getting producers to think carefully about what they want to put out in the marketplace.
In other words, if you make darned good products, offer excellent service, captivating branding and products that will make your retailers happy, you’re more likely to reap the rewards while seeing a low return rate. The free returns policy not only takes the risk out of buying, it makes us all more strategic and mindful in our product offerings. It’s important to note here as well, although Faire offers free returns, those returns are not sent back to you the seller.