Setting Wholesale Order Minimums
Setting wholesale order minimums and sticking to them works not only in your favor but, also helps to insure the success your wholesale clients will have with your jewelry line. Your are not doing yourself or the retailer any service by not setting any wholesale order minimums and here is why:
Allowing stores to place orders with no minimum will inviteably attract clients who either:
- Like to buy piecemeal or have no concept of how to merchandise or market handmade products.
- Are not ready to make a serious commitment to your work.
- Are buying for personal use.
Purchasing just a few items from several artisans often shows poorly as it does not make a fair enough representation of each individual line. Small purchasers tend to lack the understanding of what it takes to make a strong impact. Whether it is because of lack of experience or not enough funds it almost always translates into lack of sales for the store owner.
Think of it like a fashion runway. If a designer has an extensive collection ranging from casual and trendy to streamlined high end garments and only shows you three outfits down the runway you probably would not get what the line is about.
However, if you saw thirty designs from the casual collection followed by thirty high end designs you would likely leave the show with a strong feeling and understanding of the vision the designer has.
Most people do not register design concepts with any degree of impact until they have seen a product in multiples. That is not to say that a customer could not fall in love with one of your designs if they only saw one in a store but, one is not going carry the bills for you or the store.
You want to create impact with a good assortment of what your line is all about. The more the customer sees the more they are likely to buy or at least remember your work until the next time they visit the same store.
Setting wholesale order minimums is one of the most important ways you can increase sales and insure a better success rate for your wholesale customers. So, lets look at how you can arrive at the right order minimum for your line.