Business Cards and Jewelry Cards
Once you have chosen a name and registered a business it's time to get your image in print!
If you don't feel confident that you can design a fabulous logo or business card, there are many places that will offer pre-made templates to choose from or will design your card for you.
Having a clear image of what you want will help in conveying your vision to a graphic artist.
If you are one of those handy creative people who knows your way around computer programs such as Photoshop, Powerpoint or Publisher, then you can design a business card on a shoestring budget. The great thing about designing your own card is that you can change that design whenever you feel the urge.
There are easy to use programs such as Microsoft Publisher and Corel Draw that make it super simple to design creative business cards. Publisher offers some good business card ideas that allow great flexibility with design and color.
Make sure to scan an excellent shot of one of your pieces and put it right on the card? I always have a photo of one of my favorite designs on my cards. This helps customers to remember what the card is for!
Many office supply stores offer simple programs to design flyers and cards. Once you have a design you like, it's easy to photocopy onto card stock or even print out from your own computer on photo paper and crop your cards using an office paper cutter.
This is helpful while you are testing designs and once you have solidified your design style, there are plenty of online printers to order professionally printed cards for $15 to $20.
After you have a card you may also want to design earring cards and necklace cards with the same theme. In fact, your your jewelry card can double as your business card if you so choose.
Another great idea for starter business cards on a shoestring is to design a logo with all your pertinent information and have it made into a rubber stamp. That stamp can then be used to make business cards, jewelry cards and for stamping onto paper bags and jewelry gift boxes.
I love the rustic look and feel of brown paper bags, kraft jewelry boxes and parchment cards. With a great logo in vintage brown stamped on them, the feel is casual and old world.
In terms of packaging, I don't know how the situation is in your neck of the woods regarding plastic bags, but in my province it's now shunned upon to use plastic and often we pay five cents for a plastic bag when making purchases.
Paper is great and paper is politically correct. I am surprised in these times that they don't slap the sliced ham into your hand at the deli counter and ask..."oh did you want to buy a bag for that?"
Making creative business cards that will be in keeping with all your packaging designs is a great way to keep the continuity in the image you present. It's also a highly effective way of marketing your jewelry.
Whether you are starting a website, selling through online craft sites, starting a home jewelry party business, selling to shops or selling at craft shows, having a professional presentation is key to your brand image.
With creative business cards in hand you are on your way to starting a business!
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