Your all about clean and uncomplicated style. A piece of calm, in a highly over-complicated, world, is the oasis you have to offer your perfect-fit customers. When visitors land on your dream website, that aligns with your vision, they feel immediately at home, free to peruse the easy-to-wear items that will soon become their go-to pieces.
When it comes to design, you know that aesthetic appeal is just as much about knowing what to leave out as it is about what to include. One of your greatest abilities is being able to simplify the selection process for your potential customers and take away any feeling of overwhelm that might hinder their shopping experience.
Your minimalist, less-is-more, Bahaus approach to design makes your pieces sought after by those who love a taste of modern, with subtle elements. Marry that with brand messaging that aligns with your understated vibe, and you have the makings of a cohesive brand essence.
How to Build Your Magnetic Brand Essence...
Do more of you and do it well! It’s all about amplification. What seems obvious to you, isn’t necessarily apparent to your potential customers. With your streamlined style and inclination toward subtleties, it can be difficult for you to see that the one area you need to go all-in is your messaging.
When selling, you need to repeat yourself more often than what may feel comfortable. The same goes for your website copy. Although you may know the ins and outs of all your pieces, your website navigation, or your brand story, you need to make the whole picture abundantly clear to your visitors.
This is the one area you might want to break the mold, and slightly overdo your message, while still maintaining the feeling of simplicity. Take time to examine all your values, your untapped gifts, and the inspiration that ignites passion within you.
Your ability to employ the K.I.S.S. method as your presiding design aesthetic makes your brand an easy sell. One of your greatest strengths is your ability to create easy pieces that are in line with the times. And, your Achilles’ heal? Not putting yourself out there enough!
Make a list of all the treasures that are inherently you, and let that spill into all that you do. Allow it to permeate throughout your entire collection and all aspects of your business. The following are some areas to infuse what is intrinsically you, into your brand:
Your website’s look and feel
Your product descriptions
Your sign-up form
Your about page
Your newsletter, or email communications
Your blog posts
Your social media posts
It doesn’t all have to happen at once. Address one area in which to start and leave no stone unturned. As you achieve that feeling of satisfaction with each step, you’ll start to see the other areas in which you can strengthen all that is the energetic extension of YOU... The Clean and Serene Brand Essence.
What to Include in Your Product Descriptions…
Keep your visitors engaged by speaking to that one perfectly-matched customer on a level that resonates more deeply. Yes, it’s vital to include product details that answer your visitors’ questions such as size, weight etc., but save those details for the second half of your description copy and reserve emotionally engaging descriptions for the top.
Here’s where you want to engage your visitors and help them to experience how your pieces will make them feel. How your collection energetically aligns with their mindset. Write for the heart and write to address deeper needs. This could include descriptive copy on how to wear, or pair, the items, the benefits of the items, or how the product feels to the touch.
Whenever possible, include symbolic meaning, energetic properties, sentiments of the heart, or mindset attributes. Accentuate those benefits by using the language that speaks your brand, and appeals to your ideal buyer.
Emotional and Relevant Words:
State-of-the-art
Forward-thinking
Simplicity
Less is more
Uncomplicated
Serene
Clean lines
Streamlined
Self expression
Up-to-the-minute
Contemporary
Easy-to-wear
Flexible
Versatile
Use adjectives and verbs that convey beauty, feeling, or qualities that are notable and enticing.
Recommended Book for Descriptive Copywriting:
Words That Sell by Richard Bayan
What to do when you feel stuck or overwhelmed...
You instinctively know which area of your business needs some TLC. You can conquer the feeling of overwhelm and analysis paralysis by choosing one thing. You don’t, nor shouldn’t you, focus on too many areas at once. Start with that one thing you know you could be doing next, whether it’s building out your collection, improving your photos, or getting your website up-and-running.
Small-bite goals will have you feeling accomplished and motivated in no time flat when you focus on achieving those goals only, then rewarding yourself with some well-deserved acknowledgment.
Soon you’ll start to see momentum and you’ll open the floodgate of inspiration. Address one goal... just one. That focus alone will kickstart your ability to SEE. It’s all about seeing, because my friend, we ALL... don’t know what we don’t know. It is only by taking that first step into the light that we learn to ask the questions that need asking, and then we can start finding the answers that lead us to even better questions.
Never divorce yourself from the talents that are intrinsically a part of you, for when you embrace ALL of that, it is where you allow the magic to happen! Tap into your intuition and always ensure that your decisions align both with your heart... and your mind. You are the Serene Brand Essence. Simplicity, but never simple ❤
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