After a weekend marathon watching Mr Selfridge, season one and two, I was wholeheartedly inspired by the man. Okay, so he wasn't too strong on the marriage commitment, but what a brilliant business man he was.
Learning techniques on how to sell jewelry is not much different from learning how to sell any product. Harry Gordon Selfridge was way ahead of his time when it came to the philosophy of both salesmanship and on how to inspire his staff.
The series takes you back to an era of grandeur, right at the cusp of a new shopping experience that revolutionized how we shop and why we shop. I found myself mesmerized by the "new" selling techniques that, to this day, can be new again and again. Mr Selfridge's approach to sales are based on deep principles that are inherently connected to building relationships with customers and listening to what they want.
These essential principles will also help you learn how to sell jewelry, both online and offline. Here is what Mr Selfridge taught me about how to sell jewelry: