Your Brand Essence is...

The Quintessence Brand

Quintessence... the classic example of classic. You design in a timeless style offering a collection that knows no bounds. You don’t subscribe to passing fads and neither does your perfect-fit customer. One can never tire of your pieces because they don’t fade in beauty, or marry themselves with fleeting opinion... here today, gone tomorrow.

Whether you love the traditional styling of a bygone era, when focus was placed on quality and intricate detail, or you favor simplicity, your aesthetics will always find a home in the heart’s of your like-minded customers. Expertly created, and thoughtfully designed, your pieces stand the test of time and can be passed down to the next generation.

Your taste and talent for creating classic designs means that you have a “forever” brand. While you may need to adapt to the current climate in terms of how you present and market your collection, you won’t constantly be faced with the need to “reinvent”, for your designs are meant to last.

One of your greatest advantages is that your work appeals to those who don’t readily consume products for adornment. Your collection speaks to those who don’t buy into popularity of the times. Your Achilles’ heel? While you don’t feel overly drawn to the latest trend, you may lose site of how to showcase your collection in a way that clearly makes it the star of the show.

While elements of traditional or classic styling makes your collection stand alone, a simple canvas with some contemporary elements may help enhance the presentation of your collection. If you have designs that are reminiscent of a period in history, you may need to spell out how to pair your items, to your viewers.

For example, a traditional piece will stand out brilliantly in a streamlined setting. A classic filigree pin will pair nicely with a casual jacket. Don’t forget to break the mold, showing your potential customers that vintage style isn’t solely reserved for a high-collar, Victorian blouse. Blouse... shmouse, paint the vision for all the possibilities. Allow them to see what they cannot yet see.

How to Build Your Magnetic Brand Essence…

Do more of you, and do it well! It’s all about amplification. The subtle aspects of your brand that seems obvious to you, aren’t necessarily apparent to your potential customers. Even with your natural talent to get all eyes on your collection, you may overlook the little details that tell your website visitors how to navigate your site without getting confused, or keep them from leaving with unanswered questions.

When selling, you need to repeat yourself more often than what may feel comfortable. The same goes for your website copy. Although you may know the ins and outs of all your work, your website navigation, or your brand story, you need to make the whole picture abundantly clear to your visitors.

This is the one area you might want to slightly overdo your message, while still maintaining a feeling of ease. Take time to examine all your values, your untapped gifts, and the inspiration that ignites passion within you.

Use your gifts to speak in complete alignment with your Quintessence Brand, evoking feelings that meet your potential customers’ needs with your well-chosen words. Your brand essence can reach high. Use it to your advantage.

Make a list of all the treasures that are inherently you, and let that spill into all that you do. Allow it to permeate throughout your entire collection and all aspects of your business. The following are some areas to infuse what is intrinsically you, into your brand:

Your website’s look and feel
Your product descriptions
Your sign-up form
Your about page
Your newsletter, or email communications
Your blog posts
Your social media posts
It doesn’t all have to happen at once. Address one area in which to start and leave no stone unturned. As you achieve that feeling of satisfaction with each step, you’ll start to see the other areas in which you can strengthen all that is the energetic extension of YOU... The Quintessence Brand.

What to Include in Your Product Descriptions…

Keep your visitors engaged by speaking to that one perfectly-matched customer on a level that resonates more deeply. Yes, it’s vital to include product details that answer your visitors’ questions such as size, materials, process etc., but save those details for the second half of your description copy and reserve emotionally engaging descriptions for the top.

Here’s where you want to engage your visitors and help them to experience how your pieces will make them feel. How your collection energetically aligns with their mindset. Write for the heart, for deeper needs, and write to address the personal desire for self-expression. This could include descriptive copy on how to choose items, the unique nature of the designs, or how the products will feel when customers get them into their hot little hands.

Whenever possible, include symbolic or special meaning, energetic properties, or related mindset attributes. Accentuate those benefits by using the language that speaks your brand, and appeals to your ideal buyer.

Emotional and Relevant Words:

Forever piece
Heirloom quality
Like no other
Apart from the crowd
Exceptional quality
Vintage style
Only you
Use adjectives and verbs that convey beauty, feeling, or qualities that are notable and enticing.

Recommended book for Descriptive Copywriting:

Words That Sell by Richard Bayan

What to do when you feel stuck or overwhelmed...

You instinctively know which area of your business needs some TLC. You can conquer the feeling of overwhelm and analysis paralysis by choosing one thing. You don’t, nor shouldn’t you, focus on too many areas at once. Start with that one thing you know you could be doing next, whether it’s building out your collection, improving your photos, or getting your website up-and-running.

Small-bite goals will have you feeling accomplished and motivated in no time flat when you focus on achieving those goals only, then rewarding yourself with some well-deserved acknowledgment.

Soon you’ll start to see momentum and you’ll open the floodgate of inspiration. Address one goal... just one. That focus alone will kick-start your ability to SEE. It’s all about seeing, because my friend, we ALL... don’t know what we don’t know. It is only by taking that first step into the light that we learn to ask the questions that need asking, and then we can start finding the answers that lead us to even better questions.

Never divorce yourself from the talents that are intrinsically a part of you, for when you embrace ALL of that, it is where you allow the magic to happen! Tap into your intuition and always ensure that your decisions align both with your heart... and your mind. You are the Quintessence Brand, classic of… timeless classics ❤️

Why Underpricing is Hurting Your Business

5 Powerful Sales Tips From a Century Ago

New! Comments

Have your say about what you just read! Leave me a comment in the box below.