Your Brand Essence is...

The Dynamic Brand

Your design style isn’t for the faint of heart, and you’re not afraid to let your big ideas unleash into your dynamic collection. You have creative ideas a plenty and when you capture the heart of a customer, they are likely to become customers for life.

Whether your style is bold, daring in color, or eclectic in nature, you have a design sense that sets you apart from all other brands. Your great advantage is that your pieces attract attention and, short of using sandwich boards for advertising, your work itself is the billboard for your standout brand. Soft and delicate is no match for being noticed, for your dynamic aesthetics speak without words.

Don’t let anyone tell you you’re “TOO YOU”, because the beauty of your brand lays in your own magnetic pull toward design that dares to command attention. Design with confidence, speak it with confidence, and wear it with confidence! You have the potential, when growing your brand with no holds barred, to magnetically attract super-fans.

While you have no problem dreaming up designs that make a statement, your Achilles’ heel is that you might have the propensity to compete with your own products. Your collection needs to be showcased with simplicity and neutrality to ensure your presentation is acting only as the container to support your grand designs.

Remember that, beyond your well-matched, spot-on, brand logo, your website will better showcase your delicious offerings by keeping the design simple, as if to say “I’m only here to elevate the star ⭐️ of the show!” But, when it comes to website copy, that’s another story. Here is where you can shine, creating excitement to align with your dynamic customers, and your stunning designs.

How to Build Your Magnetic Brand Essence...

Do more of you, and do it well! It’s all about amplification. The subtle aspects of your brand that seems obvious to you, aren’t necessarily apparent to your potential customers. Even with your natural talent to get all eyes on your collection, you may overlook the little details that tell your website visitors how to navigate your site without getting confused, or keep them from leaving with unanswered questions.

When selling, you need to repeat yourself more often than what may feel comfortable. The same goes for your website copy. Although you may know the ins and outs of all your pieces, your website navigation, or your brand story, you need to make the whole picture abundantly clear to your visitors.

This is the one area you might want to slightly overdo your message, while still maintaining a feeling of ease. Take time to examine all your values, your untapped gifts, and the inspiration that ignites passion within you.

Use your gifts to speak in complete alignment with your Dynamic Brand, and... if you have the added genius of humor, don’t forget to interject an element of levity into your well-spoken words. Your brand essence can reach high. Use it to your advantage.

Make a list of all the treasures that are inherently you, and let that spill into all that you do. Allow it to permeate throughout your entire collection and all aspects of your business. The following are some areas to infuse what is intrinsically you, into your brand:

Your website’s look and feel
Your product descriptions
Your sign-up form
Your about page
Your newsletter, or email communications
Your blog posts
Your social media posts

It doesn’t all have to happen at once. Address one area in which to start and leave no stone unturned. As you achieve that feeling of satisfaction with each step, you’ll start to see the other areas in which you can strengthen all that is the energetic extension of YOU... The Dynamic Brand Essence.

What to Include in Your Product Descriptions…

Keep your visitors engaged by speaking to that one perfectly-matched customer on a level that resonates more deeply. Yes, it’s vital to include product details that answer your visitors’ questions such as size, weight etc., but save those details for the second half of your description copy and reserve emotionally engaging descriptions for the top.

Here’s where you want to engage your visitors and help them to experience how your pieces will make them feel. How your collection energetically aligns with their mindset. Write for the heart, the need to be seen, and write to address the excitement that Dynamic Brand fans feel about self-expression. This could include descriptive copy on how to wear, or pair, the items, the benefits of the items such as the head-turning effects of the pieces themselves, or how the products feel to the touch.

Whenever possible, include symbolic meaning, energetic properties, statements that focus on making a statement, or related mindset attributes. Accentuate those benefits by using the language that speaks your brand, and appeals to your ideal buyer.

Emotional and Relevant Words:

Not for the faint of heart
Self expression
Turn heads
Only you
I will!
Use adjectives and verbs that convey beauty, feeling, or qualities that are notable and enticing.

Recommended Book for Descriptive Copywriting:

Words That Sell by Richard Bayan

What to do when you feel stuck or overwhelmed...

You instinctively know which area of your business needs some TLC. You can conquer the feeling of overwhelm and analysis paralysis by choosing one thing. You don’t, nor shouldn’t you, focus on too many areas at once. Start with that one thing you know you could be doing next, whether it’s building out your collection, improving your photos, or getting your website up-and-running.

Small-bite goals will have you feeling accomplished and motivated in no time flat when you focus on achieving those goals only, then rewarding yourself with some well-deserved acknowledgment.

Soon you’ll start to see momentum and you’ll open the floodgate of inspiration. Address one goal... just one. That focus alone will kick-start your ability to SEE. It’s all about seeing, because my friend, we ALL... don’t know what we don’t know. It is only by taking that first step into the light that we learn to ask the questions that need asking, and then we can start finding the answers that lead us to even better questions.

Remember that “too much” may apply to other design styles, but to follow your heart, without holding back, is to give permission for others to do the same. That... is how you magnetically draw perfect-fit customers who have finally found a brand that gives them all the latitude they need for self-expression. Tap into your intuition and always ensure that your decisions align both with your heart... and your mind. You are the Dynamic Brand Essence ❤️ Wear it with confidence!

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