7 Tips for Creating Customer Loyalty
1) Get to Know Your Customers - Get to know what your customers like what their names are and what kind of purchases they have made in the past. Keeping a customer file where you can make notes on conversations colour preferences and special requests is an excellent idea. A spreadsheet is a great way to keep this information organized and contact information at your fingertips.
2) Share a Little - Sharing a little information about what has meaning for you and how that translates into your work is a great way to create engagement with your customers. Consider making a quick two minute video that you can share via email, on your blog or your website.
A video about your craft process or what inspired your new designs is an excellent way to include your customers in what you do. Getting your customers to be a part of your creative experience is an easy way of naturally creating customer loyalty.
3) Offer Value - Make your buying customers feel valued by offering them special promotions such as a sneak peek at new designs, a gift with purchase, free shipping with minimum purchase or a dollar off
coupon for their next purchase. Let your customers know that they are special and that only a select few are receiving your special offer.
4) Provide Excellent Customer Service - Go beyond good customer service and create an experience that will leave your customers feeling as though they just visited a high-end hotel. Think of your customers as though they are royalty when they visit your booth at a show, when you chat with them on the phone and anytime you connect with them online.
The next time you visit a luxury establishment, whether you are there as a customer or simply to observe, take in the atmosphere and see if you can replicate that experience in your own way. Analyze how they welcome and interact with their customers. Creating customer loyalty starts with the atmosphere... the greeting, the aesthetics and the exceptional service.
5) Be Consistent - Make yourself a schedule for sending out emails to your customers. If you cannot commit to emailing often then at least try to make it a regular monthly mailing that customers can come to expect every first Tuesday of the month or whichever day you choose. This gives your customers the feeling of stability and reliability.
6) Make Sure There are No Strings Attached - Don't train your customers to expect that every email from you comes with a price tag. In other words, make your emails meaningful and don't always ask your customers to buy. The bulk of your mailings can be about creating a connection and sharing. Intersperse those emails with your offers and promotions.
7) Ask Questions - Now that you have shared a little part of yourself with your customers don't be shy to ask a few questions. Whether it is on Facebook, in person or in your emails, get your customers involved and interactive. The more you show interest in your customers, the more they will feel a part of what you have to offer. Find out their likes, dislikes and get their input on some of your new design ideas.