Edit - Check your work then have someone else check for grammar and spelling before it goes to print. This goes for the placement and size of your text and images as well. Try printing it out in actual size and you can better see if the text is too small or large or whether the spacing between text blocks and images needs to be adjusted. Leave a little gutter space for printing. Whoever you decide to print with will specify how much that space should be.
If you change any of your pertinent information it is time to design a new card. Crossing out the old number and writing in the new makes for a sloppy card and lessens the effect of what you are trying to achieve.
Odd Size - The standard size business card is three and a half by two inches
and it is that way for a reason. This compact size fits into a wallet, a purse slot and a pocket just like a credit card. This convenience makes it more likely that your interested party will keep the card longer : )
Backside - It will not cost you much more to print on the back of your business cards. As mentioned earlier this is a great space to add more information such as what your company stands for or your social media information.
Quality - Your work is a beautiful extension of you so make your card that way too! The quality of your card speaks your self worth, not only to your customers, but to you as well. When someone holds your card it should equal the quality of your work so make sure that you choose premium card stock, a reputable printing company and ensure your images are saved at 300 dpi.
Brand - Here is where I preach "do as I say and not as I do." The truth is that I do not exactly follow the rule of having my business card match my website. I have way to much fun experimenting with business card design. While I do follow the same classic style, my business card tends to match my show booth more than my website.
At my booth i have printed banners in black with white flourishes and images of my jewelry. It is deep and dramatic because I feel it grounds the space and attracts customers and the cards i hand out match that look. I like my website to be light and airy. I am not recommending that you change up your style because it is always better to keep your branding the same across the board.
If you are just starting out you have the advantage of creating a design that you will use on your cards, your website, your packaging and your show signage. Having a clear image helps with the continuity of customer experience and emanates the air of professionalism. Strong branding says that you are well established and speaks a message that is uniquely yours.
I hope this list will help you to avoid common business card mistakes. Feel free to leave a comment below and share your tips on the best business card designs : )
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