1. Great Exposure
Jewelry consignment is a great way to get exposure for your jewelry line and often an easier way to break into the wholesale market. There is little risk for the store owner to display your jewelry in their shop because there is no cost incurred for the owner. The owner will only make payments once your product has sold and is not left holding inventory that will not sell.
2. Input on Display and Product Placement
You will likely have greater input into where and or how your product should be displayed. With regular visits to the stores you consign with you can ensure that your product is getting the exposure required to do your work justice and get the sales.
3. Better Profit Margins
Generally there are better profit margins on what you will make per piece. A typical example of a consignment payout is a 60/40 split. The artist receiving 60 percent of the sale and the store taking 40 percent.
When wholesaling your product the store will typically double your wholesale price. In other words you are getting 50 percent.
When selling on consignment you will set the retail price, which will be double your wholesale price, and then you will typically receive 60 percent of that.
4. More Flexibility on Your Product Selection
There is often greater flexibility in choosing which products you would like to showcase such as one of a kind pieces or designs that you will not offer in your wholesale line.
While I am not suggesting that you dump all your unwanted merchandise on consignment (after all you do want it to sell), it can be a place to exhibit any items you have made larger quantities of. These items are of no use sitting in a drawer.
Also, If you exhibit your work at craft shows you may not always have the space to show all your work. As you change up your line or introduce new items you can try rotating groups of items or styles at different shops on consignment. Sometimes a fresh environment and a new audience is just what those pieces need.
5. Potential for Regular Income
Depending on how well your work is received, selling jewelry on consignment can produce regular monthly income, provided you keep on top of replenishing stock.
6. More Store Involvement
Selling on consignment can often lead to closer relationships with store owners. Having more involvement in the up-keeping and selling of your product is a good motivator for shop owners and staff to move your product.
7. Better Cash Flow
Selling on consignment to multiple stores, with staggered, payout dates can produce a more consistent income that is spread throughout the month and year making for better cash flow.
8. Sell to an Already Established Clientele
Having regular locations to showcase your work while you are not exhibiting at shows or selling online can provide a steady income and is generally not weather dependent. You also have the advantage of cashing in on an already established clientele while you build your show repertoire or online presence.
9. Better Display Options
Store owners are often open to artists bringing their own product displays and some are even thankful that you will provide a display. This puts you at a unique advantage in that you can design a display that not only compliments your work, but will also house a good number of your pieces.