Exhibiting in a retail environment is a great way to test new designs, selling scripts, product presentation and groupings, incentive coupons and new marketing ideas.
Having two way communication is unparalleled and the optimal way to test and refine your product and strategies for selling it. Unlike a website, valuable in-person interaction with customers provides up-to-the-minute feedback.
Being able to adjust your selling approach, as you go, by asking your visitors questions and experimenting with the way you present yourself and your work, will help you grow your business quickly.
Measuring your customer's responses in person will better serve your business when it comes to developing a tightly put together line.
Knowing what is working and correcting what isn't will mean that you can refine your collection and also create copy and literature for your products based on your direct customer responses.
It goes without saying that, aside from the jewelry business tips I have covered, making a profit selling your jewelry at craft shows is also a number one motivator!
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